Research thoughts

In an era of post-truth, where opinions are misconstrued as facts, it is vital for both consumers and brand leaders to be more responsible in generating branded content so as to be more truthful and honest. Social media content allows brands to tell a brand story. Also contributing to this brand story is content created and shared by consumers (Rogers, 2015). It then becomes imperative for both users and brand leaders to create a brand story that would be close to the truth, while at the same time, nourishing the established relationships between brand and customer commitment to the brand.

Results of my recent research provides a preliminary model for the processes of social exchange theory in the context of social media use. Spending power of the consumers has the potential to either make or break a brand. It is ostensible that researchers may undertake further studies in order to achieve extensive knowledge on how the interplay of user engagement and brandloyalty is mediated by perceived costs and benefits, as well as other factors that impact brand content and online consumerism.

2 Windows and 2 Apps in 20 minutes to share relevant and timely content

The following is a brief and basic tutorial for my social media students on using 2 windows and 2 apps in 15-20 minutes to share Social Media content.

The biggest hurdle most of my first year Social Media MBA students struggle with is finding time to be involved in social media. Most of my students have families, work full time, and spend all of their free time working on their graduate degree. However, no time is not an excuse! Especially when we are studying Social Media Marketing. You MUST jump on social, observe, research, engage, and share.

Time management in social media is key!

What other topics or functions do you struggle with? Comment below!

15 People you MUST follow if you’re “all about” Social Media Marketing

If you are remotely interested in social media marketing, you absolutely should be following these 15 content kings and queens!

If you are new to social media marketing or blogging, or perhaps you are in my first social media graduate course, this should get you started with some great daily reading. Not only are these twitter feeds outstanding, many of these folks have blogs you may want to subscribe to. They are a great read with your morning coffee, via RSS readers such as The Old Reader, Feedly, or Digg Reader:

Erik Qualman @equalman Socialnomics Creator ☆ Author ☆ Keynote Speaker ☆ Spartan; Longhorn ☆ Professor ☆ Superhero in name only – I do own a cape though Boston, MA · http://amzn.to/wEyNQx
10,681 Tweets
59,687 Following
61,465 Followers

Mark Schaefer @markwschaefer Chieftain of the social web’s most unique blog, {grow}. Consultant, college professor, author of Return On Influence and Tao of Twitter. Social Media Bouncer. Knoxville, TN http://www.businessesGROW.com
34,622 Tweets
24,578 Following
47,774 Followers

HeidiCohen 
@heidicohen 
Actionable Marketer shares practical advice on social media, marketing & life. Also, professor, journalist & speaker.
New York, NY http://HeidiCohen.com 


20,101 Tweets
1,017 Following
11,930 Followers

Cheryl K. Burgess @ckburgess CMO @bluefocus Marketing, social branding consultancy | Winner 2012 MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards Winner New Jersey | USA · http://www.bluefocusmarketing.com/blog/
29,488 Tweets
5,223 Following
10,788 Followers

Mari Smith 
@MariSmith 
Top Social Media Strategist, Speaker, Author | Premier Facebook Marketing Expert | Scottish-Canadian | FREE Mega Event Oct 23 http://SocialMediaCrunchTime.com
San Diego, California http://www.facebook.com/marismith 


65,432 Tweets
146,533 Following
165,724 Followers

David Meerman Scott @dmscott Marketing strategist, keynote speaker, and bestselling author of 8 books including The New Rules of Marketing and PR and Newsjacking. Boston, MA · http://www.webinknow.com/
7,654 Tweets
11,038 Following
73,162 Followers

Jay Baer @jaybaer President of http://convinceandconvert.com a hype-free social and content accelerator firm. Keynote speaker. Co-author of The NOW Revolution. Tequila guy. Bloomington, Indiana · http://www.jaybaer.com
24,603 Tweets
26,264 Following
64,792 Followers

Dave Kerpen @DaveKerpen Father. Husband to @carriekerpen. CEO @likeablemedia, social media firm focused on business results. Author NYTimes bestseller @likeablebook. Mets fan. Nerd. New York, NY · http://DaveKerpen.com
39,179 Tweets
2,642 Following
50,638 Followers

Stephanie Agresta @stephagresta EVP @webershandwick. Married to @chrismccaffrey. Mom of @dillonmccaffrey and @chloemccaffrey. Strategist, author, speaker and social media enthusiast! Red Bank, NJ and NYC · http://www.stephanieagresta.com
12,391 Tweets
20,909 Following
19,831 Followers

Neal Schaffer 
@NealSchaffer 
Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker | Author, Maximizing LinkedIn for Sales & Social Media Marketing | University Professor
Irvine, Orange County, CA & 日本 · http://www.windmillnetworking.com 


51,301 Tweets
46,421 Following
55,799 Followers

Jeff Bullas @jeffbullas Social Media Marketing for Business, including Blogging, Facebook, Twitter,YouTube, LinkedIn, Google+, Search, SEO and Content Marketing Sydney, Australia · http://jeffbullas.com/
113,217 Tweets
125,351 Following
115,647 Followers

Guy Kawasaki 
@GuyKawasaki 
Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. Former chief evangelist of Apple. Co-founder of Alltop. 
Silicon Valley, California · http://www.facebook.com/enchantment 


107,640 Tweets
296,646 Following
1,167,753 Followers

Chris Brogan @chrisbrogan CEO and President, Human Business Works, a business design company. More? http://hbway.com/bio . contact: http://chrisbrogan.com/contact Boston, MA · http://chrisbrogan.com
105,990 Tweets
287 Following
222,512 Followers

Brian Solis 
@briansolis 
http://en.wikipedia.org/wiki/Brian_Solis
San Francisco, CA · http://www.briansolis.com 


15,260 Tweets
2,641 Following
159,097 Followers

Jeff Sheehan 
@JeffSheehan 
B2B Sales|Marketing Pro. Broad traditional & Social Media background. Speaker- SM|SM for jobs. LUV volunteering, travl,photog,and sports. Frmr goalie and coxswain. 
Atlanta, GA USA · http://linkedin.com/in/jeffsheehan2010 

11,880 Tweets
106,704 Following
111,269 Followers

This list is by no means complete! This is a great list to start from. It is also not a bad idea to check out these content powerhouses various “Twitter Lists”. I am sure you will find like minded folks sharing relevant content to satisfy your social media mind.

Be on the look out for my next list of “folks to follow” within certain #smm (social media marketing) genres in the coming weeks.

*Note Follower/Tweet stats taken 10/5/2012

photo credit: lrenhrda via photopin cc