Digital Marketing

Many of you know I had been working on a project here at SNHU going back to 2017. Now that we have a few terms under our belt and data on the success of implementation.. its time to celebrate the MS in Marketing with Digital Marketing Concentration!

Our Marketing Programs here at Southern New Hampshire University, offer so much! I am so proud of the work we have done and feel we are providing our students with experiences that add to their employability as well so many unique opportunities to showcase their learning’s.

Our Masters in Marketing  program is designed with a very strategic approach.

Firstly, We have connected our program to industry

We stay current within industry and business environments; and our courses evolve with the needs of business. We have aligned our programs and courses with skills employers want. We utilize an advisory board of high level individuals in the field to ensure we are addressing current skills gaps in the industry. This Advisory board helps drive discussions around content learners should understand for success in the workplace

2nd We have embraced the importance of Industry Certifications

We have identified opportunities for students to add to their resume through external certifications. We know these industry certifications provide students and their employers with added value.  Within many courses, students will see Certifications and credentials –  and the associations who promote them such as the American Marketing Association, Google, Hubspot, and Hootsuite for example..

3rd Coursework is aligned with deliverables students will encounter in the workplace.

Projects and assignments within the program, are designed to help students make connections between course content and their world. Project-based learning is evident throughout the program, activities are hands on, and meet employer demands. And importantly, Content in the courses is relevant to both students employability and their advancement in the field.

4th Our faculty have extensive real world experience. They are in the field, and can bring those experiences to students in class. These experiences play a huge role in learning and application of concepts.

Visit our program pages here:

Associates Degree- Marketing https://www.snhu.edu/online-degrees/associate/as-in-marketing

Bachelor’s Degree- Marketing https://www.snhu.edu/online-degrees/bachelors/bs-in-marketing

Master Degree – Marketing https://www.snhu.edu/online-degrees/masters/ms-in-marketing

 

In the master’s in marketing online program, students learn how to:

  • Analyze and interpret qualitative and quantitative data to align marketing plans to an organization’s strategic goals
  • Create integrated strategies for maximizing opportunities through the use of marketing theory and practices
  • Distill information through diverse media to inform, negotiate and persuade stakeholders
  • Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
  • Certify marketing practices comply with legal environments, regulatory standards and ethical practices
  • Manage a brand in cross-functional environments to ensure the creation, capture and delivery of value

Marketing is Important.  It transcends all  borders of an organization.

 

Listen to this Hubspot Podcast, where I detail the above points.

To read it: https://academy.hubspot.com/education-partner-program/professors/jessica-rogers

 

SNHU Marketing


It took me six years, 22 weeks and two days to finish my PhD!  Southern New Hampshire University recently posted an article on my journey as well as my thoughts on our new  Digital Marketing concentration.  I am very excited our students will be benefiting from  HubSpot’s Educational Partner Program in courses that are not only user-friendly, but also aligned what employers want , and  include  industry certification prep.

Read the article here:  Spotlight on SNHU Marketing Faculty Lead Dr. J | SNHU

Looking to the future of social media by looking to the past

Ed Yourdon / Foter.com / CC BY-SA

As we round the bend to the end of another term of learning and applying the principles of social media marketing, I wonder what the future will bring to the social media world. I have spoken to my classes about the history of Marketing, the emergence of social media, and how we utilize social platforms and tools for B2C and B2B. But, now we need to consider what new tools, processes, trends, and gaps could appear as social media becomes more pervasive, effective, and required in business.

In the future, I think we will see a further evolution of how we produce and consume marketing messages as well an increase in the value of information produced via social (for business and consumers). Some points to consider:

Tribes

I believe the future of social media can be seen by looking to the past. Humans by nature are social creatures, however we have spent years relying on mass media. As time has passed, we are now relying less on mass media and more on our peers: we are once again turning to one another. Consider your friends on Facebook or those you follow on Twitter. Via social, I have surrounded myself with like minded people that I can have a symbiotic relationship with. Many of the folks I follow on Twitter I follow because I can learn from them and I value the content they produce.

Relevancy

Relevant connections, content, and communications will remain increasingly important in order to cancel out the “noise”. As consumers continue to be bombarded with tweets, status updates, mobile marketing messages and the like, it will be paramount for these communications to be relevant, timely, and personalized. This is true for the business as well. I see the future of social including smaller more niche social groups organized by brands to further identify consumer needs, research, and for crowdsourcing purposes.

Social CRM

If your business is on a social platform and engaging, good for you. If you are not utilizing it to facilitate customer service, shame on you. Obviously, this will take some planning on your part to prepare staff and get processes in place for customer service inquiries. Nevertheless, the benefits far outweigh the costs in this situation. Consider the company who is “on Twitter” and ignores customer inquiries made via tweets. This is the equivalent of having a customer at your business, asking you a question (with a store full of other customers and potential customers) while you stand there not listening with your hands covering your ears.

We have seen an evolution in Social Media. For those, like me, who have been on the social platforms for over 7 years… look at how LinkedIn and Twitter have changed. LinkedIn is becoming more Spammy and irrelevant (aka more like Facebook) with more users that are not as professionally invested and Twitter is now my go to source for the most up to date news. Leveraging socials “best self” is a worthwhile endeavor for business. However, there are still many challenges ahead as we embark in a new era of business and marketing where social no longer stands on its own but is part of the emerging digital marketing landscape.