Research thoughts

In an era of post-truth, where opinions are misconstrued as facts, it is vital for both consumers and brand leaders to be more responsible in generating branded content so as to be more truthful and honest. Social media content allows brands to tell a brand story. Also contributing to this brand story is content created and shared by consumers (Rogers, 2015). It then becomes imperative for both users and brand leaders to create a brand story that would be close to the truth, while at the same time, nourishing the established relationships between brand and customer commitment to the brand.

Results of my recent research provides a preliminary model for the processes of social exchange theory in the context of social media use. Spending power of the consumers has the potential to either make or break a brand. It is ostensible that researchers may undertake further studies in order to achieve extensive knowledge on how the interplay of user engagement and brandloyalty is mediated by perceived costs and benefits, as well as other factors that impact brand content and online consumerism.

Recommended movies for Marketing Students

medium_4683421549 I usually share a list of movies with my undergrads to get them pumped up about Marketing and to see how it infiltrates our everyday lives. Hopefully those of you who are students past and present, undergrad and graduate will enjoy these hand picked Marketing flicks! Those who are not students, but Marketing geeks like me: enjoy! I must warn you that may get a little resistance from non-marketing family members if you tell them these are Marketing related (as I did with my husband). But, I assure you they will enjoy them!

The following are some great movies to request on Netflix, Blockbuster, HULU, or whatever you like (in no particular order):

For trailers of the movies visit My TAMU page on my blog here.

Chef
2014 Jon Favreau, Robert Downey Jr., Scarlett Johansson
A chef who loses his restaurant job starts up a food truck in an effort to reclaim his creative promise, while piecing back together his estranged family. Great for those who love Social Media Marketing.

Syrup
2013 Amber Heard and Shiloh Fernandez (Note this is Rated R)
A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. This covers branding, image, and perception.

Guilt Trip
2012 Barbra Streisand, Seth Rogen, Julene Renee
As inventor Andy Brewster is about to embark on the road trip of a lifetime, a quick stop at his mom’s house turns into an unexpected cross-country voyage with her along for the ride. Fantastic movie on getting your product to market, and funny!

The Greatest Movie Ever Sold
2011 Morgan Spurlock
Very informational, funny, and gives great insight into branding. My favorite!

The Joneses
2009 Demi Moore and David Duchovny
Great example of how we influence each other and how marketers can and do manipulate consumer behavior.

Idiocracy
2006 Luke Wilson, Maya Rudolph and Dax Shepard
Not a movie that requires your undivided attention, but I enjoy seeing brand sponsorships for everything and placed everywhere!

Minority Report
2002 Tom Cruise, Colin Farrell and Samantha Morton
I enjoyed seeing a glimpse into the future in this movie. Keep in mind this was 10 years ago. Pay attention to the personalized marketing messages on billboards.

Boiler Room
2000 Giovanni Ribisi, Vin Diesel, Ben Affleck and Nia Long
Token FBI/ethics/fraud movie.

The Husdsucker Proxy
1994 Tim Robbins, Paul Newman and Jennifer Jason Leigh
A rather comical look (a Coen brothers movie) at running a manufacturing plant. Free on Amazon Prime.

Glengarry Glen Ross
1992 Al Pacino, Jack Lemmon and Alec Baldwin
A movie about desperate real estate agents. Free on Amazon Prime. Available on Netflix streaming.

Tucker: A Man and his Dream
1988 Jeff Bridges, Joan Allen, Martin Landau and Christian Slater
Great movie on a man, his product, and going to market. Free on Amazon Prime.

What other movies should be added to this list!? I am always looking for more movies to watch and share with students related to all facets of Marketing (and business)… Please share!

photo credit: Pink Sherbet Photography via photopin cc