HubSpot Education Partner Podcast: It’s Bigger Than Social Media

15 People you MUST follow if you’re “all about” Social Media Marketing

If you are remotely interested in social media marketing, you absolutely should be following these 15 content kings and queens!

If you are new to social media marketing or blogging, or perhaps you are in my first social media graduate course, this should get you started with some great daily reading. Not only are these twitter feeds outstanding, many of these folks have blogs you may want to subscribe to. They are a great read with your morning coffee, via RSS readers such as The Old Reader, Feedly, or Digg Reader:

Erik Qualman @equalman Socialnomics Creator ☆ Author ☆ Keynote Speaker ☆ Spartan; Longhorn ☆ Professor ☆ Superhero in name only – I do own a cape though Boston, MA · http://amzn.to/wEyNQx
10,681 Tweets
59,687 Following
61,465 Followers

Mark Schaefer @markwschaefer Chieftain of the social web’s most unique blog, {grow}. Consultant, college professor, author of Return On Influence and Tao of Twitter. Social Media Bouncer. Knoxville, TN http://www.businessesGROW.com
34,622 Tweets
24,578 Following
47,774 Followers

HeidiCohen 
@heidicohen 
Actionable Marketer shares practical advice on social media, marketing & life. Also, professor, journalist & speaker.
New York, NY http://HeidiCohen.com 


20,101 Tweets
1,017 Following
11,930 Followers

Cheryl K. Burgess @ckburgess CMO @bluefocus Marketing, social branding consultancy | Winner 2012 MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards Winner New Jersey | USA · http://www.bluefocusmarketing.com/blog/
29,488 Tweets
5,223 Following
10,788 Followers

Mari Smith 
@MariSmith 
Top Social Media Strategist, Speaker, Author | Premier Facebook Marketing Expert | Scottish-Canadian | FREE Mega Event Oct 23 http://SocialMediaCrunchTime.com
San Diego, California http://www.facebook.com/marismith 


65,432 Tweets
146,533 Following
165,724 Followers

David Meerman Scott @dmscott Marketing strategist, keynote speaker, and bestselling author of 8 books including The New Rules of Marketing and PR and Newsjacking. Boston, MA · http://www.webinknow.com/
7,654 Tweets
11,038 Following
73,162 Followers

Jay Baer @jaybaer President of http://convinceandconvert.com a hype-free social and content accelerator firm. Keynote speaker. Co-author of The NOW Revolution. Tequila guy. Bloomington, Indiana · http://www.jaybaer.com
24,603 Tweets
26,264 Following
64,792 Followers

Dave Kerpen @DaveKerpen Father. Husband to @carriekerpen. CEO @likeablemedia, social media firm focused on business results. Author NYTimes bestseller @likeablebook. Mets fan. Nerd. New York, NY · http://DaveKerpen.com
39,179 Tweets
2,642 Following
50,638 Followers

Stephanie Agresta @stephagresta EVP @webershandwick. Married to @chrismccaffrey. Mom of @dillonmccaffrey and @chloemccaffrey. Strategist, author, speaker and social media enthusiast! Red Bank, NJ and NYC · http://www.stephanieagresta.com
12,391 Tweets
20,909 Following
19,831 Followers

Neal Schaffer 
@NealSchaffer 
Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker | Author, Maximizing LinkedIn for Sales & Social Media Marketing | University Professor
Irvine, Orange County, CA & 日本 · http://www.windmillnetworking.com 


51,301 Tweets
46,421 Following
55,799 Followers

Jeff Bullas @jeffbullas Social Media Marketing for Business, including Blogging, Facebook, Twitter,YouTube, LinkedIn, Google+, Search, SEO and Content Marketing Sydney, Australia · http://jeffbullas.com/
113,217 Tweets
125,351 Following
115,647 Followers

Guy Kawasaki 
@GuyKawasaki 
Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. Former chief evangelist of Apple. Co-founder of Alltop. 
Silicon Valley, California · http://www.facebook.com/enchantment 


107,640 Tweets
296,646 Following
1,167,753 Followers

Chris Brogan @chrisbrogan CEO and President, Human Business Works, a business design company. More? http://hbway.com/bio . contact: http://chrisbrogan.com/contact Boston, MA · http://chrisbrogan.com
105,990 Tweets
287 Following
222,512 Followers

Brian Solis 
@briansolis 
http://en.wikipedia.org/wiki/Brian_Solis
San Francisco, CA · http://www.briansolis.com 


15,260 Tweets
2,641 Following
159,097 Followers

Jeff Sheehan 
@JeffSheehan 
B2B Sales|Marketing Pro. Broad traditional & Social Media background. Speaker- SM|SM for jobs. LUV volunteering, travl,photog,and sports. Frmr goalie and coxswain. 
Atlanta, GA USA · http://linkedin.com/in/jeffsheehan2010 

11,880 Tweets
106,704 Following
111,269 Followers

This list is by no means complete! This is a great list to start from. It is also not a bad idea to check out these content powerhouses various “Twitter Lists”. I am sure you will find like minded folks sharing relevant content to satisfy your social media mind.

Be on the look out for my next list of “folks to follow” within certain #smm (social media marketing) genres in the coming weeks.

*Note Follower/Tweet stats taken 10/5/2012

photo credit: lrenhrda via photopin cc

Social Media Books for Continued Learning & Keeping that SMM Spark Alive!

Last updated 1/2015

Well, another term of teaching Social Media Marketing courses is coming to a close and a new Fall term is beginning. I am proud of my students, all 3 of the courses delve into various topics, require a lot of reading, application, and writing. Let me re-phrase that, scholarly writing! (My students will chuckle at that)– I will see some of the students in my MKT655 again shortly in MKT666, and I look forward to it! Watching their progress (and Klout scores rise) is very satisfying. As I send off graduate students in my final course MKT666 (course 3 of 3), I wanted to remind them to keep on learning about this ever changing landscape.

I want to share with you the list of books I recommend to students and non-students alike.These books will help my students to continue their learning and to keep them energized about social media marketing! This list is not exhaustive of course, there are many other books out there that are worthy of mentions. However, these are books that I enjoyed that resonated with me and I hope you will enjoy them too.

*Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer

*Maximize your Social by Neal Schaffer

*8 Mandates for Social Media Marketing Success by Kent Huffman

* The Tao of Twitter by Mark Schaefer

* Social Media Explained by Mark Schaefer

* Return on Influence by Mark Schaefer

* Born to Blog by Mark Schaefer

Dr J, Mark Schaefer, and Kent Huffman 1/2013
Dr J, Mark Schaefer, and Kent Huffman 1/2013

*Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen

* WTF: What’s the Future of Business by Brian Solis

*Engage! by Brian Solis.

* Socialnomics by Erik Qualman

*No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Erik Deckers

*The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer and Amber Naslund

*Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

*The Thank You Economy by Gary Vaynerchuk

*Crush It! by Gary Vaynerchuk

*The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis

*The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by Adam Metz

*HeadStrong: The Keys To A Confident And Positive Attitude During Job Search by Tim Tyrell-Smith

*The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by Landy Chase and Kevin Knebl

*Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

*Google+ for Business: How Google’s Social Network Changes Everything by Chris Brogan

*Perspectives on Social Media Marketing by Bonin Bough and Stephanie Agresta

*Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard

*Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Ann Handley and CC Chapman

*The New Rules of Marketing & PR: by David Meerman Scott

In my social media course I try to connect my students with some of the above thought leaders. Past terms have visited with Mark Schaefer (Summer 2012), Neal Schaffer (Fall 2012).

Update: Another great list of Social Media Books here!

photo credit: Ed Yourdon via photo pin cc