Books:
The Digital Marketing Landscape: Creating a Synergistic Consumer Experience – 2021
Podcast:
Hubspot Education Partner: Digital Marketing https://academy.hubspot.com/education-partner-program/professors/jessica-rogers
Presentations:
OLC Innovate (2021)- This interactive session explores how we drew upon foundational teaching and learning practices–scenario-based learning, backwards design, curriculum mapping, and the latest neuro-education research–to redesign an MBA program to meet new challenges and opportunities identified by our students, faculty, and the employers who hire our graduates.
Marketing Management Association- MMA (2021): Enhancing Digital Skills in Marketing Education
Rogers, J., Morton, A. (2020, May). “Five Effective Strategies for Student & Faculty Engagement in an Online Environment Amidst COVID-19”. Webinar. National Association for Community College Entrepreneurship (NACCE).
Rogers, J., Clayton, T., Finamore, A., Fredrick, C. (2019, December). Supporting Students Learning through Course-Level Assessment – Poster: NECHE (New England Commission of Higher Education)
Rogers, J. (2015, May). Social Media for Teaching and Learning, and Branding. Presented at Southern New Hampshire University’s COCE Faculty Workshop, Manchester, NH.
Articles:
Rogers, J. L. (2017). Social media content and brand loyalty: A quantitative study of the determinants of engagement for gen X females. Available from ProQuest Dissertations & Theses Global. (1964383161).
Rogers, J. (2014, May). Social Media for Teaching and Learning, and Branding. Presented at Southern New Hampshire University’s COCE Faculty Workshop, Manchester, NH.
How to work from home and stay engaged https://www.snhu.edu/about-us/newsroom/2020/04/how-to-work-from-home
3 Tips for Working Remotely April 2020 https://www.snhu.edu/about-us/newsroom/2020/04/3-tips-for-working-remotely
Marketing Strategies from the Top– March 2020 Thrive https://thriveglobal.com/stories/to-avoid-burnout-find-something-that-you-enjoy-doing-with-dr-jessica-roger-phd-southern-new-hampshire-university/
Spotlight on SNHU’s Associate Dean Dr. Jessica Rogers https://www.snhu.edu/about-us/newsroom/2017/07/jessica-rogers
What are the 7 Types of Digital Marketing https://www.snhu.edu/about-us/newsroom/2017/11/types-of-digital-marketing
Marketing Strategies from the To https://thriveglobal.com/stories/to-avoid-burnout-find-something-that-you-enjoy-doing-with-dr-jessica-roger-phd-southern-new-hampshire-university/
What can you do with a Marketing Degree https://www.snhu.edu/about-us/newsroom/2020/04/what-is-marketing
20 Digital & Social Media Marketing Professors to Know – November 2018 https://www.bschools.org/blog/digital-and-social-marketing-profs-to-know
Hubspot PodCast – https://academy.hubspot.com/education-partner-prograhttp://m/professors/jessica-rogers
Hubspot – How to Teach Digital Marketing https://academy.hubspot.com/education-partner-program/how-to-teach-digital-marketing
Contributor:
Olenski, S. (2016, January). Whoever Said End Of Year Predictions Have To Come Out By End Of The Year? Forbes.com. Retrieved from http://www.forbes.com/sites/steveolenski/2016/01/13/whoever-said-end-of-year-predictions-have-to-come-out-by-end-of-the-year/#2715e4857a0b300d564b13e4
Olenski, S. (2014, December). 2015 Marketing Predictions Pop Culture Style. Forbes.com. Retrieved from http://www.forbes.com/sites/steveolenski/2014/12/19/2015-marketing-predictions-pop-culture-style/
eBook from Oracle Marketing Cloud
Olenski, S. (2014). The Marketer’s Backpack: http://demand.eloqua.com/LP=4916?elqCampaignId=1848&elqct=SocialMedia&elqchannel=OMCBlog&elqoffer=MarketersBackpack-WP_2014&sls=DG_WP_B2B-B2C_BackToSchool-MarketersBackpack_0914&elqcname=DG_WP_B2B-B2C_BackToSchool-MarketersBackpack_0914
Huffman, K. (2012). 8 Mandates for Social Media Marketing Success: Insights and Success Stories from 85 of the World’s Most Innovative Marketing Practitioners, Authors, and Professors. Austin, TX: C-Suite Press.
Interviews:
Clark, C. (2012, March 12). Social Media: Information networks are vital to success. Financial Times. Retrieved from . http://www.ft.com/intl/cms/s/2/0e97b7a0-6389-11e1-9686-00144feabdc0.html
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An early interview (2012). Higher Ed has come a long way in embracing Social Media in curriculum!
Brief interview at Graduation 2013
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Articles
Rogers, J. (2014, January 16). 2014: Year of the cheer. Retrieved from http://www.businessesgrow.com/2014/01/16/2014-the-year-of-the-cheer/
Rogers, J. (2014, February 22). A report card for massive open online courses (MOOC). Retrieved from: http://www.businessesgrow.com/2014/02/20/online-education/
Rogers, J. (2014, March 19). Almost any brand can be Pinteresting. Here’s how. http://www.businessesgrow.com/2014/03/19/almost-brand-can-pinteresting-heres/
Rogers, J. (2014, August 10) How graduate school differs from undergrad . Retrieved from https://howtomba.com/how-graduate-school-differs-from-undergrad
Rogers, J. (2014, October 5). 10 Keys to success for your first year of graduate school . Retrieved from: https://howtomba.com/10-keys-to-success-for-your-first-year-of-graduate-school/
Rogers, J. (2013, September 3). Creating a social media marketing strategy. Retrieved from http://maximizesocialbusiness.com/creating-social-media-marketing-strategy-9758/
Rogers, J. (2013, September 30). 20 simple ways to integrate social media with traditional marketing practices. Retrieved from http://maximizesocialbusiness.com/20-simple-ways-integrate-social-media-traditional-marketing-practices-9902/
Rogers, J. (2013, October 2). Social strategy for the dogs: How social media is saving animals lives. Retrieved from http://www.businessesgrow.com/2013/10/02/social-strategy-for-the-dogs-how-facebook-is-saving-lives
Rogers, J. (2013, November 4). SEO, cross-departmental communication, and the extinct career in social media? Retrieved from http://maximizesocialbusiness.com/seo-cross-departmental-communication-extinct-career-social-media-10098/
Roger, J. (2013, November 13). 4 Critical social media lessons I learned form my 4 year old. Retrieved from http://www.businessesgrow.com/2013/11/13/four-critical-social-media-lessons-i-learned-from-my-4-year-old/
Rogers, J. (2013, November 27). Why many of my students will not have a job upon graduation. Retrieved from http://www.businessesgrow.com/2013/11/27/why-many-of-my-students-will-not-have-a-job-upon-graduation/
Rogers, J. (2013, February 6). 20 minutes a week to a more connected and intelligent you: Are you ignoring these basic social media 101 concepts? Retrieved from http://maximizesocialbusiness.com/basic-social-media-concepts-8083/
Rogers, J. (2013, March 6). 10 ways to engage your audience on social media today. Retrieved from http://maximizesocialbusiness.com/engage-your-audience-social-media-today-8240/
Rogers, J. (2013, April 1). The secret to a successful social media marketing strategy. Retrieved from http://maximizesocialbusiness.com/secret-successful-social-media-marketing-strategy-8348/
Rogers, J. (2013, May 8). Want to be a successful and sought after social media professional? Retrieved from http://maximizesocialbusiness.com/successful-sought-after-social-media-professional-8612/
Rogers, J. (2013, June 6). Social media inspired by Kmart big gas savings. Retrieved from http://maximizesocialbusiness.com/kmart-big-gas-savings-social-media-8814/
Rogers, J. (2013, July 1). Social media strategy: Look for new opportunities under your nose. Retrieved from http://maximizesocialbusiness.com/social-media-strategy-look-for-new-opportunities-under-your-nose-9341/
Rogers, J. (2013, August 6). 4 things you will never hear a social media marketer say about content. Retrieved from http://maximizesocialbusiness.com/4-things-you-will-never-hear-a-social-media-marketer-say-about-content-9595/
Rogers, J. (2013, January 11). 15 Social media concepts to make you a more marketable social media professional. Retrieved from http://maximizesocialbusiness.com/marketable-social-media-professional-concepts-2013-7886/
Rogers, J. (2013, January, 13). Social media concepts to make you a more marketable social media professional in 2013. Social Media Today. Retrieved from http://socialmediatoday.com/nealschaffer/1153441/15-social-media-concepts-make-you-more-marketable-social-media-professional-201
Rogers, J. (2013, September 3). Creating a social media marketing strategy. Retrieved from http://maximizesocialbusiness.com/creating-social-media-marketing-strategy-9758/
Rogers, J. (2013, September 30). 20 simple ways to integrate social media with traditional marketing practices. Retrieved from http://maximizesocialbusiness.com/20-simple-ways-integrate-social-media-traditional-marketing-practices-9902/
Rogers, J. (2013, October 2). Social strategy for the dogs: How social media is saving animals lives. Retrieved from http://www.businessesgrow.com/2013/10/02/social-strategy-for-the-dogs-how-facebook-is-saving-lives
Rogers, J. (2013, November 4). SEO, cross-departmental communication, and the extinct career in social media? Retrieved from http://maximizesocialbusiness.com/seo-cross-departmental-communication-extinct-career-social-media-10098/
Roger, J. (2013, November 13). 4 Critical social media lessons I learned form my 4 year old. Retrieved from http://www.businessesgrow.com/2013/11/13/four-critical-social-media-lessons-i-learned-from-my-4-year-old/
Rogers, J. (2013, November 27). Why many of my students will not have a job upon graduation. Retrieved from http://www.businessesgrow.com/2013/11/27/why-many-of-my-students-will-not-have-a-job-upon-graduation/
Rogers, J. (2012, April 5) . The Social Media MBA: Social media landscape. Retrieved from http://maximizesocialbusiness.com/social-media-mba-part-3-social-media-landscape-6443/
Rogers, J. (2012, May 4). The Social Media MBA: Top apps and tools for social media markers. Retrieved from http://maximizesocialbusiness.com/social-media-mba-part-4-top-apps-tools-for-social-media-marketers-6671/
Rogers, J. (2012, June 6). The Social Media MBA: Application and integration of social media. Retrieved from http://maximizesocialbusiness.com/social-media-mba-part-5-application-and-integration-of-social-media-6778/
Rogers, J. (2012, July 5). The Social Media MBA: Current social media marketing Trends. Retrieved from http://maximizesocialbusiness.com/social-media-mba-current-social-media-marketing-trends-6881/
Rogers, J. (2012, August 7). The 20 social media marketing questions to ask: Are you really prepared? Retrieved from http://maximizesocialbusiness.com/social-media-marketing-mba-20-questions-to-ask-6950/
Rogers, J. (2012, September 6). The Social Media MBA: Social media, customer service, and branding. Retrieved from http://maximizesocialbusiness.com/social-media-mba-part-8-customer-service-branding-7069/
Rogers, J. (2012, October 1). The Social Media MBA: Traditional marketing and technology driving social. Retrieved from http://maximizesocialbusiness.com/social-media-mba-part-9-traditional-marketing-technology-driving-social-7167/
Rogers, J. (2012, November 9). The Social Media MBA: Translating business objectives into social media objectives. Retrieved from http://maximizesocialbusiness.com/social-media-mba-part-10-social-media-objectives-7289/
Rogers, J. (2012, December 7). The Social Media MBA: The future of social media: six points to consider. Retrieved from http://maximizesocialbusiness.com/the-future-of-social-media-in-2013-six-points-to-consider-7437/
Rogers, J. (2012, February 2). Why should a Social Media MBA and exist and why the corporate work needs to take notice. Retrieved from http://maximizesocialbusiness.com/why-social-media-mba-corporate-world-5971/
Rogers, J. (2012, March 2). The Social MBA: How social media is introduced in universities. Retrieved from http://maximizesocialbusiness.com/social-media-mba-part-2-how-social-media-is-introduced-in-universities-6308/
Jessica Rogers, PhD. 