Many of you know I had been working on a project here at SNHU going back to 2017. Now that we have a few terms under our belt and data on the success of implementation.. its time to celebrate the MS in Marketing with Digital Marketing Concentration!
Our Marketing Programs here at Southern New Hampshire University, offer so much! I am so proud of the work we have done and feel we are providing our students with experiences that add to their employability as well so many unique opportunities to showcase their learning’s.
Our Masters in Marketing program is designed with a very strategic approach.
Firstly, We have connected our program to industry
We stay current within industry and business environments; and our courses evolve with the needs of business. We have aligned our programs and courses with skills employers want. We utilize an advisory board of high level individuals in the field to ensure we are addressing current skills gaps in the industry. This Advisory board helps drive discussions around content learners should understand for success in the workplace
2nd We have embraced the importance of Industry Certifications
We have identified opportunities for students to add to their resume through external certifications. We know these industry certifications provide students and their employers with added value. Within many courses, students will see Certifications and credentials – and the associations who promote them such as the American Marketing Association, Google, Hubspot, and Hootsuite for example..
3rd Coursework is aligned with deliverables students will encounter in the workplace.
Projects and assignments within the program, are designed to help students make connections between course content and their world. Project-based learning is evident throughout the program, activities are hands on, and meet employer demands. And importantly, Content in the courses is relevant to both students employability and their advancement in the field.
4th Our faculty have extensive real world experience. They are in the field, and can bring those experiences to students in class. These experiences play a huge role in learning and application of concepts.
Visit our program pages here:
Associates Degree- Marketing https://www.snhu.edu/online-degrees/associate/as-in-marketing
Bachelor’s Degree- Marketing https://www.snhu.edu/online-degrees/bachelors/bs-in-marketing
Master Degree – Marketing https://www.snhu.edu/online-degrees/masters/ms-in-marketing
In the master’s in marketing online program, students learn how to:
- Analyze and interpret qualitative and quantitative data to align marketing plans to an organization’s strategic goals
- Create integrated strategies for maximizing opportunities through the use of marketing theory and practices
- Distill information through diverse media to inform, negotiate and persuade stakeholders
- Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
- Certify marketing practices comply with legal environments, regulatory standards and ethical practices
- Manage a brand in cross-functional environments to ensure the creation, capture and delivery of value
Marketing is Important. It transcends all borders of an organization.
Listen to this Hubspot Podcast, where I detail the above points.
To read it: https://academy.hubspot.com/education-partner-program/professors/jessica-rogers
Jessica Rogers, PhD. 