No, I have not fallen off the face of the earth… Just Phding, summering (with kiddo), teaching and mentally preparing for sending my little to KINDER! Can you believe how fast the time flies. I started this blog in 2012, when he was 2 years old and I was in year 2 of my Phd Journey.. I had anticipated on finishing this fall as I sent him to Kinder, but after taking multiple courses year one and two, I HAD to take some time off from my program. Lesson learned: slow and steady wins the race, over commit, take too many classes at once, or push too hard in your PhD program you will explode!

Research is going well. At the beginning of my journey there were not a lot of studies on Social Media and Brand Loyalty… Now there are a few, but none really aligning closely to my Dissertation topic. Which is a good thing! My concept map (hanging on my office wall staring at me daily) is not as neat as it once was, so this tells me I am on the right track! Next step is identifying a brand or product category to study.

I hope each of you is having a wonderful summer! Look for more recent posts in the coming weeks.

Students, July and Fall courses I am teaching can be found here