Jessica Rogers, PhD.

Well, I am on day 2 of 7 days free from doctoral work and teaching! So I find myself actually able to make a blog entry from my kitchen counter! Well, we will see if I finish as I have a pomeranian itching to go outside and a toddler just about ready to wake!

I am eagerly awaiting the start of a new course I am to teach at SNHU, MKT 655 (social media marketing strategy). I will have a lot of students from my last term taking this course as well, which I am looking forward to! I am curious to see their progress from one course to the other.  In addition, I will still be teaching MKT 555 Social Media Marketing (at SNHU) and Intro to Marketing ( at TAMU). Between both schools I have a great looking roster of students! I have already had many emails and Tweets concerning the courses. I love the enthusiasm I get from the students in my first Social Media course ( MKT555), they are always ready to dig in, get started, and try to apply what they learn to their specific industry.  I love my job!

Along with teaching Graduate school (term begins Monday) I will be part of a pilot program that involves mentors overseeing the development of adjuncts for Southern New Hampshire University. I am excited about the opportunity and think it is a very good strategic move for the school considering the growth of the program and how important it is to improve and sustain a great pool of adjunct faculty. I look forward to meeting each of the adjuncts I will be helping!

I also begin another doctoral course Monday (7 days off of doctoral work was NOT enough). I am looking forward to the course, CRM (customer relationship management) is a hot topic for me! I will enjoy writing about CRM, Social CRM, etc. much more than previous topics. It is time to put my scholarly writing hat back on!

While on my hiatus, I have been enjoying reading a few books that have been sitting on my bedside table for MONTHS! Engaged by Brian Solis is completed and I am hoping to finish Perspective on Social Media Marketing By Bough and Agresta as well. Next will be The New Rules of Marketing and PR by David Meerman Scott. I have a short list of other books sitting in my Amazon cart waiting for another week off… with the click of a button they will be delivered to my Kindle for my enjoyment!

With this being the first week of the year, I am already seeing so many articles online about how Social media has taken off in 2011… I am curious as to what 2012 will bring.

..and cue dog barking and toddler waking up from a nap saying “MOMMY, open my door, mommy me want cracker”…..

photo credit: Robert S. Donovan via photopin cc